Company’s name: Call to Action
Business Opportunity : We sell interactive marketing content through different products, mainly in Mexico.
Segment: Our main clients will be Marketing Directors, Marketing Managers, media agencies, publicity agencies, public relationship companies
This companies belong to a different products and services segments, like consumer foods, Airlines, Technologies, Pharmatical, Automotive, Personal Beauty, etc.
This companies want to promote their products and services to their clients through different marketing activities (ATL-Above the line- and BTL-Below the line).
Actual Situation: Now days, there’s many companies in Mexico who sell media spaces and out of home (OOH) advertising. Into this companies, there’s a grown tendency for digital displays or advertising, like LED Screens on the streets, bus shelters, Urban signs, etc.
New Situation: Call to Action is a company who's going to sell different marketing products.
1. Interactive Displays –screens- Units (new out of home platform advertising).
2. Content Marketing (create and sharing of content in order to attract, acquire and engage consumers. Provide some valuable information or entertainment to influence consumers mainly though videos or BTL ActivitIes
3. Marketing Research
4. On line (adwords and banners) and off line advertising
Call To Action is going to be like a media agency with own selling products.
CLIENT / PRODUCT
Commercial Zone: We going to start in Mexico in a first stage, and then we’ll be expand the business into southamerica.
Key Message (what do we want people think about the company): Call to Action is a young, digital, dynamic and interactive company, is at the vanguard of the publicity media. Is a committed and responsible company with his clients. We always offer a solutions and we play in the same team, we’re not just a supplier, we’re a partner.
Call to Action could be brother of Apple and Google
Main design objective: To design a corporate logo in a stage one. Then we’ll developed a corporate materials (mailing, business cards, press release, etc)
Key word for executional considerations: Modernity, simple, action, results, friendly, reliable, digital interactive, partners, marketing
1. Interactive Marketing Content
2. Marketing Interactivo
Short company description (activities): Call to Action is a company who sell interactive digital publicity and content marketing.
Another Brand examples
GAP, REPSOL, SPORA, CHANNEL, CNN, OPEN BOX, JWT