StuskaDyno got their new logo design by running a design contest:
Create a stoic, powerful, logo for a performance racing company.
Check out StuskaDyno's Logo design contest…
Stuska Dynamometer manufacturers engine testing equipment for the racing industry. Our products measure torque, horsepower, and other measurements of engine output at variable RPMs, speeds, and conditions. Our audience is almost exclusively small to midsize racing teams and independent engine building shops. The purchasing individuals are likely men, age 30-60, who are inclined to shop/car/automotive culture and associate heavily with the masculine traits of speed, power, and performance. The audience is extremely knowledgeable with regards to engine testing. They use our product to verify their machines with extreme specificity, for quality control, and in an attempt to eliminate public failures of their engines. They won't necessarily respond to gimmicky, cliche, imagery. They tend to be no-nonsense figures.
Other color requirements
I'd like to explore the following colors: Reds: Energy, action, passion and love. Dark neutrals: Formality, mystery, exclusivity and luxury. Light neutrals: Purity, balance and sophistication.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
StuskaDyno collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Vaart was incredibly helpful to us in refreshing the look and feel of our brand through our catalog. He is always timely and responsive and works diligently to ensure a great success. We are looking forward to continuing our ongoing collaboration!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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