I am a consultant for Rodan+Fields, which is a premium anti-aging skincare line. As part of my business plan, I am creating a monthly charity event that highlights one local charity, one local restaurant, and one local health/beauty/fitness company in a unified event, the profit from all sales of R+F products that take place at the events will go to the charity being featured.
So for example, in April (Autism Awareness Month) I am hosting an event at a local restaurant on behalf of a school for children with special needs. Attendees will donate school supplies as their admission to the event, then I will give a small presentation on autism and the school, a small presentation on Rodan+Fields and the other business being featured (a salon) will give a presentation on the latest hair and makeup trends for 2016. Afterward there will be time for socializing and mingling, and people can buy R+F products, book appointments with the salon, etc. Any of the profits from sales will be donated to the school.
I am looking to call this monthly event:
the enLIGHTen event
I like the idea of highlighting the word light, as there are organizations, charities, and businesses that we are shedding light on.