How deputydirector started their logo design journey
Who are you known as?
The Leapfrog Foundation
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Charitable foundation that strengthens the urban family and combat teenage pregnancy and childhood and adolescent obesity by focusing athletic development efforts on increasing the competitive volleyball skills and opportunities for girls attending schools in the underserved communities.
The foundation support and develop young female volleyball athletes so that they play competitively at the middle and high school levels.
The foundation seeks to increase and sustain reading proficiency, fluency and comprehension among elementary and middle school students.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want the logo to communicate energy, hope, excitement, forward motion (horizontal and vertical). The organization is working with strong community and corporate partners to enable girls and young women (the volleyball focus) as well as elementary-age children from under-privileged backgrounds to “leapfrog” the hurdles that might otherwise limit their ability to achieve their dreams.