WHAT IS THE PROBLEM WE ARE TRYING TO SOLVE?
GrowMane is a premium performance enhancing haircare nourishment line of products.
Scientifically formulated for males, females (2 separate products under one brand name - GROWMANE). The products work effectively and efficiently for concerns ranging from hair loss to growing enviable luscious locks.
We need a brand logo and identity created, as well as the initial product packaging for our overarching brand, and Men’s and Women’s Formulations. Thinking of having the W in Growmane uniquely identifiable for the women's formula, and the M in Growmane uniquely identifiable for the men's formula (maybe one colour for the general brand, but a blue M on the male formula bottle, and a pink/turquoise/other color W on the female formula bottle.
WHO ARE WE TALKING TO
Females desiring thicker, shinier more luscious hair
Women ages 29 – 50 years old. Our target audience is savvy and well educated, with a significant number being mid to high-level executives. They have middle to higher income and above average education levels. They are independent and individual, young at heart and mind, big city bound. They are interested in keeping up with their appearance but are not trend followers.
Brands that they are drawn to include: Banana Republic, Tesla, Whole Foods, Their Local Coffee Shop, Restoration Hardware. They eat at chic environments that care about quality such as La Cantina and Ruby Watch Co.
Men who seek a natural solution for maintaining hair health and thickness
Men ages 35 – 60 years old. Our target audience is well educated, in a mid to high-level position within their company. Their job and lifestyle revolve around appearances at work, at the gym and on the golf course. They are worried about their body, fitness level and are particularly concerned with maintaining a healthy hairline. They pamper themselves with regular massage treatments, and frequent high-end barber shops (ie. Kings Crown) for the full service treatment. They work hard, play hard, and take every opportunity to indulge themselves - after all they deserve it.
WHAT IS THE SINGLE MINDED MESSAGE?
Natural Hair Health
• Logo for use in North America
o Unique male/female interconnected shape with the W and the M in GROWMANE (see 2 attachments for examples of this)
Feel free to be creative here!!