How Jessica Korthuis started their logo design journey
Who are you known as?
SOHUIS (does not have to be all caps, depending on design)
What’s your company slogan?
A brand consultancy
Tell us a bit about who you are and the people you reach
Sohuis is a digital communications and branding agency that helps companies nail their value propositions, establish brand authority, and communicate seamlessly across platforms. At my core, I am a brand strategist and I guide teams through an open-source marketing framework I created (called the Sohuis Framework), which combines tried-and-true marketing methods, modern business design tools, and some of my favorite innovation methodologies. Target audience for consulting services are small-mid sized companies (5-10M in revenue), and I'm launching an online course next year (Sohuis StartupBlueprint) exclusively for startup founders and entrepreneurs. The course takes key pieces of the Sohuis Framework and breaks the basics down into a 5-week program that small business or startup can follow.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Primary brand color is: #751d56 --> I would love to receive options for secondary/complimentary colors to be incorporated in the design
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I love minimal, elegant, well thought-out design elements and I would love to have a logo system that allows me the opportunity to expand sub-products and services underneath the main brand (sohuis). Like for example, the Sohuis StartupBlueprint is a sub-brand of sohuis and is one of many products I may offer in the future. So please consider scalability when rendering designs. Most importantly, the brand iconography is an elephant and must be incorporated into the design. I envision the elephant to be a critical part of the brand narrative and I'm open to a full elephant, just the face, etc. I would prefer a minimal/geometric/abstract/modern representation of the elephant and have included some design samples that I like. Also, no baby elephants, please. :) I love editorial design, sharp edges, clean/bold lines, patterns, mixing and matching textures