Generated a great variety of designs and iterated based on my feedback quickly! Would definitely work with Orchidee again.
Great to work with. Took the feedback and instructions in the contest and did a good job of making our ideas become reality.
How bryanmrichman started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
LiteWipes are individually wrapped flushable travel wipes. Infused with aloe vera and witch hazel extract, LiteWipes can be used anywhere on the body for a refreshing clean. They are packaged small enough to easily be taken on the go and are great for public restrooms, mass transit, the outdoors, and the office. Many people use them as a complement to toilet paper for a refreshing last wipe. Feel free to check out LiteWipes.com for more information.
I am targeting men and women ages 25+ who are frequent travelers and/or outdoor enthusiasts. People who spend a lot of time outside their homes.
What industry do you think your business is most related to?
Cosmetics & Beauty
What colors do you want to see in your design?
Other color requirements
I need a color pattern that is gender-neutral, and I am open to incorporating a graphic in the logo.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please include the ™ symbol.
This LiteWipes logo would be placed on each individually wrapped wipe. I am open to changing the color of the packaging.
I have attached my current brand packaging and logo as reference. A common piece of feedback I get is that the individual wipe looks too much like a condom. I'm trying to keep the wipe discreet and subtle, but not so discreet that people are afraid it could get mistaken for something else.