~ The Brand is called "The Golden House of Gaea" the word "Gaea" being the most important in the title! Were a high end fashion house with a very edgy style reminiscent to a burner culture "Burning man" meets a high end high quality runway fashions. At this time im in the market for a designer who can help develope a concept and branding elements such as Logo, typeface, iconic pattern Exedra. I'm looking for someone who can help create the concept that im looking for, then from there and in time this could turn into a very large project for the person whos concept i choose! ..
~ The image id like to use for the logo is a scarab Beatle, this is an important icon as the scarab will be heavily represented in the brand and in many different applications, everything from our logo and iconic patterns to tags, boxes, bags, tissue, cards, wax seal, clasps, jewelry, emblems and much much more so I'm looking for something as simple as a water mark to something detailed and intricate.
~I'm open to the idea of working a G G or a single G into the wings of the scarab or even the body or the orb above the scarab that youll see in many of the examples of scarabs in the document .. or possibly no G and just the scarab with its orb.. again im open to and would love to see many different ideas.. if you do use the GG or G i do ask that the typeface in no way resembles Gucci, i really encourage you to have fun with us play with different directions maybe multiple G's be creative keeping in mind this is an iconic piece for a high end fashion forward trend setting brand! id love to see how each person takes and interprets my idea yet i still highly encourage to think outside of my idea and bring to the table your own spin or take on the branding! Again The only thing i ask is that the G's in no way resemble Gucci, thats a big deal.
~ i'v gathered typeface's for inspiration however I'm very open to ideas, just remember to keep it interesting nothing to normal and overused, again must not resemble Gucci and im even open to using the GHG for Golden House of Gaea if its done in a creative way, play around with it!
~ The colors id like to use in my branding are Jewel tones like those of a June bug "see inspiration document for color examples and images of Beatles " the iridescent greens blues and golds with gold being used very heavily and black as a optional background or accent color but the golds and iridescent colors being primary.
~ Were also very edgy when it comes to art and much of the brand will be representing art in a very big way so fill free to get sexy, fun, edgy and creative with this project, i love geometric shapes and sacred geometry as well, organic shapes most of all creative thinkers and ideas! Just have fun I'm very open to creative ideas!
~ The feeling I'm going for is a bit different and im still feeling the branding out though i know i want somthing young, fresh, sexy, dynamic ,mysterious at times edgy and almost fantasy like with a gypsy feel but also timeless even could be ancient feeling like the Egyptians something a richness and quality that you get just from looking at it, something that will not only stand out in the fashion would but stand alone and make its own statement, also i think if one looks into the meaning of Gaea and the meaning of the scarab theres a really great opertunity for a wonderful story using the elemental shapes like fire water air earth even the sun and moon, like i said if you take sometime and look into the meanings of the name and scarab theres a lot of inspiration there and a great story to tell that i could then use as collections within my brand like the Air collection and so on, again just a thought like many of my other ideas im sharing in hopes to give you some ideas but not take away from your own creative box!
~this is a trend setting fashion house and so the branding must represent that as much as possible yet still be simple and as iconic as the LV for Louis Vuitton, the apple for Apple or the swoosh for Nike " though I personally have never been attracted to the swoosh its as iconic as a brand can get" this is a brand that has the intention of becoming a house hold name one day so the branding must be able to support such a Fashion House!
~ Having a design that i can work with in many differnt ways and applications is critical, also the design im looking to create needs to translate into or have a complimentary repeating pattern and monogram.
~I love veriaty and really encourage you all to really think outside the box and have fun with it, i want to see both literal and abstract concepts and I really really encourage diversity within the designs I am hoping that I don't get the bunch of repeated designs and similar concepts, which I know won't happen because your all such creative individuals and designers that youll be swarming with different amazing ideas ! Im so looking forward to working with each of you! Thank you for all your time and creative energy !
~ Also i do have a few ideas for the logo that id like to share with you but my hope is that it will inspire you and give you direction so please I encourage you to think outside of my ideas and examples because id really love to see what you come up with outside of my ideas as well, maybe a combo of examples with my ideas done in your interpretation as well as your own concept done in your own way! i love giving people creative freedom to work but as a designer i cant help but have ideas ! ill attach the document and of course am happy to answer any questions you may have regarding the brand and project or any other questions you may have for me! Thank you so much for taking the time to look over my briefing, if this is the project for you then i look forward to hearing from you and cant wait to see what creative ideas you come up with!
Again have fun be creative .. i want to see literal takes on the scarab and abstract takes even more modern or old world! Let's get creative !!
Sincerely Jessica "Gaea"