We have decided to launch our cloud based company under the name lifeskills.
We currently run a company called life skills group and life skills group online. We would like an iteration on our current logo, to match the newness of the software that we are rolling out.
We are looking for a logo first and then we will move to having the brand built out by a designer once the logo is locked in.
Empower young minds.
Develop the social emotional learning of your students.
Help your students reduce anxiety, build resilience, self-regulation, positive relationships and emotional intelligence.
The impact is confident and creative citizens.
To make human learning as valued as academic learning
To educate and empower the lives of 30 million children, teachers and carers by 2020.
WHAT GET US OUT OF BED IN THE MORNING
We know now that social and emotional intelligence skills will be the key to supporting our future generation of leaders. There is a gap between the education needs of our children and what is currently included in the curriculum. We are here to bridge that gap. We are here to be a voice for the voiceless, partner with the education system and educate the educators. To make sure that we address the urgent need to change what we place importance on in education.
Edit: "When looking into a child’s eye, how could we not take action right now? We owe it to them, and to ourselves to address the urgent need to adapt our education systems for human learning, preparing them for their future." There’s no doubt that young people need to learn math and science. But they also need to learn how to be human.
“There are four things AI cannot do as well as humans: creativity, dexterity, compassion, and complexity.” Empathy, resilience, respect and compassion would be paramount”
We’re outraged by the inadequacy of the education system for not preparing our children for the world we know they will be stepping into. Students are trusting us to make curriculum decisions on their behalf and we (collectively) are failing them. It is our duty to educate, empower and prioritise the importance of social, emotional and physical learning. (human learning)
BRAND EXPRESSION & STYLE
Look: Simple, clear, bright, strong, minimalistic, creative, emotive
Tone: Energetic, passionate, experts
Voice: inspirational, educational, experts, slightly conversational but not too familiar
Feel: Brand colours
We are like a tree; grounded with strong foundations but adaptive to the environment
We are challenging the status quo and also acknowledging our constant need for learning
We are courageous and take a stand
We are more like Elon Musk than Mark Zuckerberg
We are like a dog with a bone, but always remain loyal
We are about collaboration, not competition
You'd be happy to sit next to us on a 24-hour flight