knighki got their new logo design by running a design contest:
Design a logo for a Contemporary Art company plus future design work.
Check out knighki's Logo design contest…
THE WORLD’S CURATOR FOR ABSTRACT AND CONTEMPORARY ART
Art & Design
We are the net-a-porter of fine art. We are an e-commerce site that sells fine art online from established emerging artist’s. This has not been done before and is highly disruptive to the market. Most online sites for art sel art from unestablished artist. Our target market is new money that is looking to get into the art market as well as older art buyers. Age group is 30-60's-taken into account that the 60 year olds will be very open minded artistic slightly eccentric that love to have only the best, expressive and colourful. The brand will be marketed as being cool and hip yet refined. Think of The Met or Tate Modern. Art, rock and fashion. However most art buyers are intellectuals and nerds. Even if they seem to be very hip and "now" they are intellectuals first. Therefore the brand association needs to be smart, interesting, thoughtful and refined. Abstract and or Contemporary. The logo needs to be refined enough to be taken seriously in the very high brow, art market. It needs to be thoughtful and new. Looking for some kind of abstract mark that gives the brand identity. So when you see this "mark" or symbol it resinates with the brand. Like McDonalds golden arches. possibly a pictogram.
Other color requirements
I'd like to explore the following colors: Dark neutrals: Formality, mystery, exclusivity and luxury. Light neutrals: Purity, balance and sophistication.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
knighki collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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