We are the net-a-porter of fine art. We are an e-commerce site that sells fine art online from established emerging artist’s. This has not been done before and is highly disruptive to the market. Most online sites for art sel art from unestablished artist.
Our target market is new money that is looking to get into the art market as well as older art buyers.
Age group is 30-60's-taken into account that the 60 year olds will be very open minded artistic slightly eccentric that love to have only the best, expressive and colourful.
The brand will be marketed as being cool and hip yet refined. Think of The Met or Tate Modern. Art, rock and fashion. However most art buyers are intellectuals and nerds. Even if they seem to be very hip and "now" they are intellectuals first.
Therefore the brand association needs to be smart, interesting, thoughtful and refined. Abstract and or Contemporary.
The logo needs to be refined enough to be taken seriously in the very high brow, art market. It needs to be thoughtful and new.
Looking for some kind of abstract mark that gives the brand identity. So when you see this "mark" or symbol it resinates with the brand. Like McDonalds golden arches. possibly a pictogram.