Mjreth - CEO got their new logo design by running a design contest:
Design a logo for new financial services company serving automotive industry
Check out Mjreth - CEO's Logo design contest…
Asset Protection Products
We are a financial services organization focused squarely on the automobile dealer industry. We provide Asset Protection Products (Warranties, GAP Insurance, maintenance products, appearance products) to dealerships. The dealerships then sell these products, along with financing options, at the point of sale. We are a GenX/Gen Y organization entering a baby boomer industry. One of the strengths of Primus is the introduction of new technologies in an otherwise stale industry. We are taking a new approach and will have a heavy emphasis on technology. We want to reflect this in our brand. The logo should be clean, crisp, and strikingly modern. "Primus" is the Latin word meaning, "first among equals or peers." We will be launching in all 50 states, with plans to move into an international market in the near future.
Logo types to explore
a) We will use the logo's look and feel to help design the website and additional marketing materials. We are interested in a design that conveys strength, innovation and expertise. b) We are NOT looking for anything too industry specific, such as the use of cars, car parts or roads. Think more along the lines of a financial institution, bank, etc. Conservative, but with a little edge. c) Our company is unique due to the fact that we are vertically integrating THREE separate, but related, entities to deliver competitive products and outstanding service. We would like this idea of THREE represented in the logo. We are not dismissing the "shield" as part of the icon, however, we'd like to see additional concepts integrating the use of 'three' images/ icons/symbols. A great example of this is: www.pnc.com. We like the fact that this logo is conservative, yet modern. It also uses three symbols together in one simple icon. d) Upon further review, we would like all the letters of Primus to remain the same color. e) We would like to see your concept reversed out in a prominent color used in your design. f) we chose the colors based on the following words they represent: orange: energy, enthusiasm, creativity, determination and success blue: stability, trust, confidence and intellect silver/gray:time for reflection and change in direction g) Since we will be using the logo mainly for web and web based applications, please show us the ability to make the logo 3D. We really want it to POP on screen. Hope this gives a little more clarity and direction. Message us with any additional questions.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Mjreth - CEO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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