How society for affective science started their logo design journey
Who are you known as?
Society for Affective Science
Tell us a bit about who you are and the people you reach
We are an academic society focused on the study of affect (emotion) that integrates multiple intellectual perspectives and fields (e.g., psychology, law, neuroscience, sociology, etc).
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want our logo to reflect a multilevel approach to affective science – including individuals, the social environments that we interact with, and the broader context and cultures that we exist within. We do not want our logo to reflect just one of these domains (e.g., the brain); rather, we want our logo to reflect the abstract yet interconnected networks of our emotional lives, from the brain to people to culture. It would be fine if the logo included (or was based upon) the abbreviation of the society name- SAS.
Our logo should reflect a diversity of populations and methods. Thus, please avoid an image of a stylized person that is gendered. As a final note, it is important that the logo looks good on our website, mobile devices, and in print; to best do this, it is important that the logo can be scaled to size a needed.