We put faces on ideas.
What we do
We hack faces of people. For example, at an event, we take the face of a speaker, and integrate it to another picture. The new context is offbeat and fun, but always somehow related to the person or its ideas. We are guided by a good sense of humour, the idea is not to make fun of people in a mean way. Provocative, but always good spirit.
See samples: http://apifaces.com/
The objective is to create something surprising that ends up being funny. If we work for an event, the added value is that people spread the content on their social networks and within their companies. By putting face on ideas, we materialise communities, which is something really important.
Eventually, we might become a platform where people come to share their own “hacked faces.” Or maybe we will just be a tool for events to build a beautiful and fun timeline that summarises what happened.
Our target group is all the event organisers, with a strong focus on the tech industry (startups, tech media, VCs…) and the digital agencies (TBWA, SinnerSchrader…). We’re targeting the event makers who want to maximise their impact. We target “cool” people who already know how important the social media is for their success (forget about the corporate consultant, we don’t care).