Farm Academy

Farm Academy

The target audience for this designs is kids and teachers. It should have a youthful, fresh, modern feel.
The PLANT Foundation launched Farm Academy in 2009 to create a connection between the science and technology of agriculture and the science and technology of everyday life for kids. This relationship allows students to think critically about agricultural issues. Farm Academy programs lead to a future where students see opportunities in agricultural careers, becoming the innovators of tomorrow and solving problems facing farming.
Farm Academy utilizes high-tech educational tools including interactive video conference, iPad apps, and streaming videos. These programs meet the needs of teachers in a rapidly changing tech-focused classroom environment. Our programs are designed to meet science standards for grades K-8 and career exposure for grades 9-12.
Farm Academy Live provides virtual field trips to farms using interactive video conference technology. These fifty-minute tours teach plant and animal science while meeting national science standards. The experience is made interactive by offering hands-on activities to the students like ginning cotton by hand and mixing a feed ration for a dairy cow.

Please refer to the sketch concept attached. We would like “Farm Academy” spelled out in a font that is playful with the feel of being handwritten by a child. Additionally, you will notice graphic elements incorporated as letters. The three icons should have a cohesive nature and lend themselves to additional icons in a future series. They should be bold, distinctive, and easily recognizable on mobile screens. The first one to symbolize farming (a barn could be used, but not required. Would appreciate more options). A symbol of science, and a light bulb to represent an idea and/or creative thought.*Please visit our website at plantfoundation.org for more insight.
*Slogans that we use include: "Science through the Lens of Agriculture" and "Empowering the Agricultural Innovators of Tomorrow by Teaching Them Science Today."
*We are developing an additional website that will host science and farming related video for kids from 5 to 18 years old. It will have a Netflix like feel. We are sourcing already produced video now and are in the process of producing our own original content.
*This new logo will create a brand/image/vibe for programming. We want it youthful, yet not too elementary. Fresh and modern. A step outside the typical educational look. And not the stereotypical "farm look" either.