A new speech pathology private practice.
We have 2 key market segments:
1) young children (pre-school and school age)
2) adult business professionals and corporations.
We want to have a slick savvy fresh funky vibe which appeals to Sydney mums browsing for speech pathology services. Ideally, the logo is an interesting surprise in comparison to most other conservative style health logos. Perhaps a clean bold look. (We run playgroups and therapy sessions for young children.)
We also want to appeal to corporations and business individuals who may be looking for a professional service to help them with speech/articulation communication skills.
We're looking to move away from traditional 'health' type symbols which are quite boring in conservative colours and fonts. Speech Pathology services often incorporate a 'speech bubble' in their logo. We're ambivalent about this.
In terms of colours we love bright colours! We like contrasting apple green and pink or pinks with yellows/orange, potentially with a splash of something else to make it not too 'girly'. However, we're open to other colour palettes.
We don't want too many colours so that it starts to appeal only to the 'child' segment.
Look up 'TALKshop inspiration logos' pinterest board. We have pinned some designs that we are attracted to.