Welcome to this contest. It is about a logo for a new brand.
(****EDIT: Custom, hand-drawn typo for text, or at least well modified existing typo is HIGHLY encouraged. Take your time**** )
Please read this brief in its entirety as it contains detailed requirements. The contest will become blind 48 hours after it has started.
I answer feedback fast. Jump in!
This brand will find its place on many derivated products: clothing, such as T-shirts and hats. House products such as a pillow, mouse pads and such. And later on custom-designed objects such as paperweights. The brand will not be restricted to a particular family of products.
This is not your typical brand. The brand will carry a very strong message and we want the people purchasing our product to be engaged in the values carried by the brand.
It is our belief that aging, disease, pollution, and poverty will be eradicated by technological solutions in the future. Thus we have an optimistic view on the future, and we want to gather like-minded people around our brand and its products.
Here are additional stylistic considerations. Please read entirely.
FINAL INTENT, the logo must:
- Catch curiosity of people with easy to read text.
- Be beautiful, elegant enough so people will be proud to wear it on their clothing.
SIMPLE AND VERSATILE:
The logo will be displayed on all kind of products (from T-shirt to Soaps). In all kind of sizes (from mega posters to small app icons on your phone). The logo must be simple enough to be recognized on all kind of surfaces and sizes.
The logo is representing our brand and must be instantly recognizable.
It must have a unique, custom font style. Custom typo with unique hand-drawn characters is ***STRONGLY*** encouraged. Modified typo is acceptable.
ACCEPTABLE LOGO GENRE:
Logo at its basic must be a custom stylized text.
But it can also optionally combine other graphical elements:
- Texture (optional)
- Frame (optional)
- Icon / Symbol, such as the Nike sign (optional). NO existing commercial/free clipart.
Please look at attached image "acceptable-logo-genre.jpg" to see a sample of real logos that reflect those acceptable genres and elements that the logo must / should contain.
In all cases, if you explore textures, frames and icon/symbol, the logo must still look good as a single color shape. So I suggest that you first produce in all cases a single color shape logo before going deeper with additional acceptable elements. When I tell you I like the shape of your work, shall you create texture and such if you wish so.
No particular color required. I should be able to easily display the logo on a dark background, or clear background.
For this, either the logo should be of a single color, that I could easily change. If you go for a more elaborated logo, like with texture or frame... there must be a kind of outline contrast that will allow the logo to display well no matter the color of the background.
FIT IN SQUARE AREA:
The entire text "Future Is Great ™ " must not hold on a single line. I prefer if it fits in a more squarish area, as it is easier to display in app icons or profile photos.
So you can organize the words on 2 lines with the "is" word on the same line as one of the other words, or 3 lines with each word on his own line.
In all cases think small scale: all words should be clearly readable.
- Technology / high-tech
EDIT: Please put the tm after "great" word.
EDIT: No more thin curvy font work please. I have lots of it, and it looks more "romantic" than futuristic / high tech.