We're looking for a design that is clean yet innovative and will make people look twice. We're open to either lower or sentence. whatever works well for the design.
it needs to include a science element (ie atoms, beaker etc) and a natural history element (tree, bug, shark, jellyfish) whatever works well for the design. We're not fixed with the above elements they're just an example. Whatever elements are chosen, they should ideally become part of the text. See attached examples.
We don't have any colour preferences at the moment. although I would avoid yellow. Something that pops and stands out.
Font - Youtube will be our main platform for engaging with audiences. At the start of each science/natural history video we feature a quirky teaser using kintetic typography about the animal/topic
The font that is used in the kinetic typography is:
"ChunkFive" (free) variation of "Helvetica" (light, condensed, italics, etc)
You may want to consider these fonts. One font that we did like from a design perspective is a Bugs Life. We love how the letters have been transformed into bugs, which is really clever. This is an example of how we envisage the letters being transformed into the the elements we have described.
Given the platform of where the logo is being used we're keen to animate elements of the logo name to be used as a transition.