We cannot look like a traditional school logo. It should also not look religious or have religious connotations. We want the logo to speak to a new way of learning. Needs to look progressive and modern. We do teach 1:1 so one concept can show that to see if it is a good direction.
We are going through a full rebrand and name change that highlights our innovative way of teaching. We plan on growing beyond our 15 campuses.
Our current name is Halstrom Academy and we are changing it to Futures Academy. Current website is http://www.halstromacademy.org. Our current logo is considered outdated and not consistent with our name change.
The word Academy is not as important as the word Futures when designing the logo. We will use this logo in all media so it needs to be simple and memorable.
I don't want to limit the ideas that come out of this exercise because we have not settled on what it could be and want to see a variety of things. For example a logo could include path, star/s, anything that can depict 1:1, etc. Ideas are limitless and we don't want to deter creativity. But we do like simple, clean, modern, etc. A concept that people can identify easily and resonate with our brand.
We would like our logo to be simple but embrace our forward thinking philosophy on how we teach middle and high schoolers. We want to look progressive as innovators in education and to stand out in the public and private sector of middle & high schools. One competitor is Fusion Academy http://www.fusionacademy.com.