Want the design to have whispy letters. Larger L and larger F for Lash Fetish. Not sure if we want to use a cursive font or what, but I think that would look the best. As we get examples sent to us, we will narrow down the font style.
Same with color. One of the rooms my wife uses is included in this brief. You can see the purple color she uses. Name of the color is: Blackberry Jam, by Behr... here is the link to the color, not sure what the RGB/CYMK code is though but I screen captured and picked the custom color config from paint.
Here are two things we want to incorporate if possible:
1) Whips coming off the end of each 'h' at the end of both words. Whips are very common in the fetish community.
2) If it was possible... maybe even use a single hand-cuff for the 'a' in lash and the 'e' in fetish... maybe the handcuff even connects the a and the e with a small chain.
3) Lastly and least important is perhaps incorporating lashes into the logo somehow... maybe one of the letters is an eye ball with lashes on top. Designers choice if they think they can incorporate it
Want the logo to be girlie... but still convey a subliminal message regarding the 'fetish' part of the name without the logo looking like we are advertising for a fetish club or anything other than lashes.
Other than that. I have done a lot of contests on here and I have been really surprised with what some people have done taking a little direction from me on here and turning it into their own masterpiece. If you think you have a good idea, submit it, I WILL give good feedback on all submitted images.