Life changing personal transformation brand needs a visual identity

Education

Personal development coaching, workshops and retreat experiences for savvy, successful, professional women (late 20s to early 50s) who are looking to make changes in their work life to embrace more meaningful work.

Logo should look good in 1-color, 2-colors or 3-colors. Flat, not shaded. Primarily purples and neutrals with aqua teal light green accent / contrast I'd like to explore the following colors: Purples: Imagination, spirituality, royalty and luxury. Light neutrals: Purity, balance and sophistication. Aquas: Empathy, compassion, clarity and precision.

Kaistara Visual Identity Brief See sketches for concept. Stylized letter K, also representing... Spiral unfolding / nautilus shell Four pointed star with mirrored elements Person / figure running forward to right Objectives To create a visual identity for an emerging personal development brand "Kaistara" which is focused on serving people who are interested in personal growth and life transformation. >>> See website: kaistara.com Personal transformation means shifting from an old way of understanding identity and goals, to a new way of seeing and living their unique purpose and service in the world. This could mean breaking free from beliefs or expectations of the self, family, society and culture, and deepening self-awareness to discover how skills and capacities can be better applied for new way of working and living with more joy, ease, and satisfaction. Kaistara’s offerings include coaching, team facilitation, and experiential learning retreats. The look and feel of the visual identity should be dynamic, organic, inviting, warm, simple, sophisticated, elegant, clean, modern, and professional. Deliverables A logo/icon that can be used as visual identity alone to represent the Kaistara brand, and a larger version of the logo that seamlessly includes icon plus the adjacent styled text of the company name, Kaistara. Digital vector drawings in 1-color and 2-color and 3-color versions (should represent well in both color and greyscale). PNG, SVG, JPG and PSD files Strategies The design should communicate some of these concepts: opening, reinvention, transformation, change, rebirth, learning and discovery. Please incorporate the following visual elements -- a nautilus spirals indicating an unfolding or forward momentum, duality and balance of forces. Spiraling counterclockwise with upward opening towards the right -- please be careful that this does not look too much like the Nike Swoosh, it should be more round than horizontal but with some sense of forward momentum integrate with mirrored or spiraled elements that echo the primary curve of this unfolding spiral shape, which may be symmetrical in a radial fashion or vertical / horizontal fashion icon could / should attempt to simultaneously evoke the effect of a nautilus or spiral shape that is opening, a stylized person or figure with an arm oustretched running forward, four pointed star similar to throwing star, and a capital letter K Considerations Preferred palate includes indigo, amaranthine, mauve, wine, berry hues, range of deep or muted purples and deep blues, accent colors: white or yellow or teal or pale blue. NO red, NO orange No blocky fonts (examples: Trend Slab, Museo Slab, League Gothic, Bebas, ChunkFive) Avoid elements that are too geometric or too regular or corporate - e.g. IBM blue stripes Should be organic - Nothing too sharply angular or techie - e.g. dot patterns, squares Elegant, simple, sophisticated - Nothing cartoony or three-dimensional No animals, no mascots, no badges Examples of logos that I do NOT like http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(22).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(23).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(25).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(37).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(15).gif https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/85.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/87.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/97.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/63.jpg Examples of logos that I DO like http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(42).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(32).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(1).gif http://webneel.com/sites/default/files/images/manual/logo-corp/corporate-company-logo-design%20(29).gif https://s3.amazonaws.com/htw/dt-contest-entries/thumbs/77240/canada-swim-coaching-athletic-logo-design.png https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/36.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/44.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/43.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/82.jpg https://www.logodesignteam.com/images/portfolio-images/best-logos-logo-design/83.jpg

Every design category has flexible pricing for all budgets. Logo design starts at €269.