I am launching a new and exciting high-end range of health and beauty products aimed at both men and women. The emphasis is on luxury products that ooze sophistication and quality. Within this range I have shampoos, conditioners, beard care products, anti-cellulite cream, and anti-stretch mark cream initially.
The products all use natural ingredients such as botanical extracts and essential oils, and where possible I am eliminating harsh chemicals and sulphates.
As an example, a key range is the Argan oil range of products. Again, the emphasis is on high end, luxurious, a touch of the exotic, and natural products. My competitors have these logo and product label designs:
I am selling and advertising primarily on Amazon, therefore the branding design for images is my shop window: logo and labels is everything to me. I need an expert designer with a flair for creating something a little bit different that catches the eye over everything else; something that draws you in to want to look further.
As a logo, I am steering towards a simple, elegant and classic design of mainly a logotype. I really like the overall look of this:
I really like the black and white/silver effect and the transitioning greyscale. Now I realise that this doesn’t necessarily ooze ‘luxury’ as such (more stylish and sophistication maybe?), but the product labels will take care of the luxury element.
So for a logo design I am thinking the brand name set within a transitioning greyscale rectangle of sorts with or without texture (open to ideas). It could possibly be a greyscale transitioning into transparency so that the background product label colour is picked up in the logo.
Get REAL! Vitae - is my brand name.
The ‘Get REAL!’ part could sit above the ‘Vitae’ part, and be uniform typeface. The ‘Vitae’ could be more ‘playful’ in character, such as hand written, but open to suggestions.
My market is both men and women so nothing too stark or harsh that would appeal to men only.
Please check attached document for full scope and brief...