Starting a t-shirt line. I'm looking for a logo for the business as a whole that will be featured on one shirt, and then to have follow-up project with the winning designer for 3 more designs.
"Vritti" is a difficult concept to grasp and put into words so I apologize up front for the vague description, but I think it opens up a lot of opportunity for unique designs!
Vritti is a Sanskrit word that has a broad definition, literally meaning "whirlpool" as well as "waves" or "ripples." In general, it refers to the thought-waves of your mind. In an even broader sense, it is a catch-all for "consciousness" or any mental thoughts, whether rational or from a dream/altered state of consciousness.
A useful analogy is, say that your mind is a lake...vritti would be the waves/ripples on top of the lake that clouds the view to the bottom (your real self). In this context, the purpose of meditation is to calm the ripples so the lake becomes clear.
In terms of design, I'm open to most anything. Personally, I lean towards more minimalist designs and I think the concept of Vritti lends itself to natural/spiritual themes, but don't feel limited to that by any means.
Logo will most likely be featured on the left chest of the shirt (~3"x3"). Going for a semi high-end look, shirts are made of really high quality bamboo/organic cotton, retail pricing will be between $30-40 per shirt. I'd like the design to be attractive to a broad scope of people, however the primary audience is male, ages 18-35.
Adding additional info about the follow-up designs that I think will help with the initial logo design. The plan is launch a line of 3 t-shirts related to the concept of vritti based on "gunas" which can be thought of as energies/qualities/elements.
There are three gunas, which are triangular forces - meaning they are opposed yet complimentary. Each shirt will represent one of the gunas.
Note: I do not want the literal name of the guna to be incorporated into the design. Either it relates back to the vritti logo or it is its own unique design. Once again going for a more minimalist look.
1) Sattwa = essence of the form, has yet to be realized. If you were making a sculpture out of a lump a clay, sattwa would be the final idea of what it is you want to make (ex: the idea of making a sculpture of an animal or whatever it is you want to create). It's a very similar concept to Plato's forms.
Pure, ideal, tranquil. Sunlight. Moments of inspiration, quiet joy, calm. The end goal we wish to attain.
Will go on a white shirt, thinking the design is predominately black with one or two other color accents.
2) Tamas = the inherent obstacle to the ideal form's realization. Ex: the lump of clay's formlessness is an obstacle to the finished sculpture. Doubt in the sculpture's mind is tamas, or any other physical/mental obstacles to creation.
Solidity, immobile resistance, inertia. Block of granite. Mental bog into which we sink when Sattwa & Rajas (below) cease to prevail. We exhibit our worst qualities - sloth, stupidity, obstinance, and helpless despair.
Will go on black shirt, thinking design will be predominantly white with one or two other color accents.
3) Rajas = The power by which the obstacle is removed and the essential form is manifest. Ex: the mental will to overcome obstacles, muscular exertion (the energy by which you transform formless clay into the finished sculpture).
Action, motion, & violence. Erupting volcano. Brings on our outbursts of rage and fierce desire. Makes us restless and discontent, but is also responsible for constructive activity, energy, enthusiasm, and physical courage.
Will go on a navy shirt, not sure what predominant color I'd like the design to be but my initial thoughts are based around purples, reds, oranges, and/or yellows.
If enough rajas is generated, the obstacle of tamas is overcome and sattwa is realized. While tamas seems like a negative concept, it creates the need for rajas and directs its energy.
When all three are combined/interact, it creates the motive power for creative processes.