Escape Media will provide the following services exclusively to the travel and tourism industry:
• high production value promotional video productions and photography
• website design and hosting
social media marketing and training; Wordpress, Twitter, Facebook, Youtube, etc.
Example target markets would be; resorts in exotic location, local bed and breakfasts, global adventure tours, ski resorts, white water excursions, mountain bikes tours, canoe trips, luxury hotels, spa retreats and African safaris, to name just a few.
It’s important to understand why the name “Escape Media” was chosen, with the “Media” part being obvious, the “Escape” is a little more complex.
Our broad target market focusses itself on various different markets and motivations but the motive for travel is the same for everyone. Everyone has different motivations, such as relaxation, adventure, cultural curiosity, experiencing nature, meeting new people, trying something different and reconnecting with loved ones. Yet one aspect is shared by all: escape.
Escape can mean a number of things, but it’s mainly about getting away from our usual routine and our everyday environment, be that the seemingly constant rain, the stressful job, the nagging relatives, the screaming children or simply the boredom of doing the same thing day in and day out. We just have to get away from it all, in order to relax, do nothing and spoil ourselves or to enjoy a novel experience, to break mental habits and to see the world with fresh eyes. In other words: meet new people, speak another language, learn Salsa, go diving or jump off a bridge, just to do something to remind us that we are in fact still alive and capable of feeling like a child discovering an unfamiliar world or feeling a sensation we have never felt before. As a result we will feel reenergized, hopeful, optimistic, happy and perhaps even reborn.
We understand our target markets need to sell this “escape” to their target market... and this is why we are branding our company with this name and the logo, website and all other design work needs to reflect that in one way or another.