Gawana got their new logo design by running a design contest:
Logo for new Mobile Operator for millennials
Check out Gawana's Logo design contest…
***Please read the "notes" below very carefully*** Truu mobile is a phone operator that is run by young people, for young people. We believe that the experience between the mobile provider and its customers (or members), should be frictionless, flexible, honest and friendly. In essence, the experience we are creating for our members is truu. The specific target is young people between the ages of 18 - 29. Within this segment, we have identified a group of youngsters who share common attitudes, they are: Collaborative Open Human Hungry for change, to create a new company, from zero. Strong but not offensive Bold but not arrogant
Logo types to explore
At a top level, all designs should be: minimalist, clean, 2D, simple forms, solid colors. We like subtle use of negative space to represent meaning. We are looking for: Word mark + abstract mark (Truu mobile + abstract mark) or Word mark + pictorial mark (Truu mobile + pictorial mark) NOTES ABOUT ABSTRACT MARK - potential areas of focus for abstract marks are related to. i) empowerment of young people ii) growing confidence of young people through collaboration iii) hunger for change iv) freedom to create better products and services, from zero, for a new generation v) Not about challenging the status quo, but starting fresh NOTES ABOUT PICTORIAL MARK - the challenge with the pictorial mark is how to represent either directly (with nouns) or indirectly (with metaphors) one of these words that represents the essence of the Truu brand. There are three pillars: 1) True, honest, transparent, authentic 2) Connection, community, interaction 3) Young, empowered, fresh, ready for change.
$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Gawana collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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