Details for logo
Please find some of my thoughts detailed below. I have attempted to give some direction but don’t want to limit anyones creative juices in anyway, so if you have a ‘eureka’ moment and feel you have come up with a great concept, then please put it forward. From experience creating something likes this takes a certain amount of to and fro, building on ideas until a final solution is agreed.
I need the name smartmobee to be easily recognised, to grow in popularity and become recognised as the leading UK brand in creating affordable mobile business apps and websites for local SME business. In time we can take the business international but first we have to grow in UK.
I feel that ‘smartmobee’ can possibly develop into a character we can use to promote the business. Although we are selling mobile apps and websites to local business I am not sure that a plain old character based on a mobile phone will hack it. So many of those are around and it’s a bit passé. It may be a character alongside the full name or just the initials. You need to bear in mind though that the business is very young and does not have a huge marketing budget, so something that is too subtle without the full name may not work at this time. Possibly a super hero with SM as a badge/label? Not sure.
Obviously the name is a blend of smart as in smartphone, and mobile as in mobile device, so I guess my feel is that the logo/character needs to reflect that it’s smart to do business with us and very smart for a business to go mobile because of the growth in usage of mobile devices. I think it also needs to have an element of fun so customers are not scared of us and do not form the opinion that this technology is only for the big boys and not for the SME market. Our apps and websites are applicable to most sizes of business and are very affordable.
Regarding colours I think I need to leave that to you the designers. If you check out our website http://www.smartmobee.com you will see it has a fairly conservative header at the moment with a green on grey. I chose this because I felt it had a professional look. You will also see the site has a clean and fresh style. I am open to offers on colours so please feel free to experiment. You will also find a lot of information about the products on the site if it helps to open your mind to the brief.
Please ask as many questions as you like before and during the design process. I am happy to discuss any aspects so that we can work together to get it right. Thanks