Looking to go more classy rather than Hot Rodish.
Target audience are people who loves cars, anything with a motor, going fast, loud engines, etc.
They are generally the mid 40's to 60's males who are just big boys with big toys. It is a lighthearted hobby where people just enjoy taking a drive for the sake of driving.
Driving a classic car is an image thing and a statement of your style.
I want the dealership to have an upscale, classy, feel to it. Nothing corny.
I want to portray a professional but casual feel about it.
The dealership will be a place that people enjoy coming to just to look at cars or to look for their new dream car car.
We dont sell Harley's and are not associated with these motorcycles, so orange and black only is not our thing.
I dont want flames in the logo.