I have been thrilled with Ian's quality work. He has a keen eye for design and really made my work come alive in the manner I desired. He was easy to work with and timely in his communication and work products. So glad I found him here!
How eshapiro started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Help 65y/o+ American's find Medicare Plans, and get their coverage in place. Shop the market to find plans from best carriers.
Target audience is Americans age 65+ looking for Medicare.
The objective is to be the #1 medicare website in America
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Needs to look trustworthy. Needs to look official and professional, and established. Needs to seem like this is the trusted source for medicare plans. It could feel "American". It should look unbiased; in that we shop the entire market (all the insurance carriers), to find the customer the best medicare plan.
Good typography is key. Having a logo mark is ideal as well.
Consider incorporating elements from existing medicare visual language (colors, typography, medicare card, eagle, ect)
The logo must be horizontal (logo mark must be able to work beside the wordmark, not above it) as this will be used on the header of a website