How Marie | Nordlichtfarbe started their logo design journey
Who are you known as?
What’s your company slogan?
Tales of Adventures
Tell us a bit about who you are and the people you reach
I'm designing and selling envelopes, postcards, notebooks, stickers and stationary. Later on, there'll also be t-shirts, wrapping paper, stamps, bags and fabric with patterns. "Nordlichtfarbe" is German and means "Colors of the northern lights" and I want people to tell others about their lifes and adventures via letters and cards. You know the feeling when you find a handwritten letter unexpectedly in your mailbox and get excited. My target persons are mostly women around 20-40 years old but also men who like good paper products. They cherish design, the outdoors, handlettering and tend to be daydreamers. Nordlichtfarbe is minimalistic, a little scandinavic and not to bright with its colors.
What industry do you think your business is most related to?
Art & Design
Other color requirements
#9ec2ad, #c9d46c, #f5ca38, #f9f19a are the choosen colors, they don't have to be used all in the design, but it would be awesome if #9ec2ad plays the main part. If you have other ideas, I'm open to them as well :)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The 3D is a nice idea
No serifs and the logo is very clean as well
I love the cleanliness and the reduction to only two colors
Simple and clean, also a little funny
The lineart is very clear and airy, I like what you can do with this kind of logo, it can be applied to anything
Bad example, this would be too much, also no (or very little) serifs please
Too playful, also this kind of logo could be used for anyone
A thing of nature incorparated in a witty way into the design - especially since it's an envelope which I plan to sell
Geometric stuff is awesome!
The "v" is put in nicely into the name, that's witty
The way they presented the colors is very good
Way too cute, too whimsical, taking up too much space
I like the clean lines, the whit space and the reference to nature
But the logo doesn't need to be completely whimsical or female - it should convey a strong, minimalistic and adventurous feeling as well. There's nordlichtfarbe_logo_idea.pdf attached where I tried (for two years) to come up with something but failed. I like the idea of a feather or a leaf in the logo, but it's not entirely necessary. It would be awesome if you could give the logo a little wild outdoorsy touch. It should include a symbol please, not just a fancy font. "Nordlichtfarbe" means "Colors of the northern lights" so no animals or arrows please :) Also no (or very little) serifs and no very bold or black fonts. Simple, clean and minimalistic would be awesome.
The logo shouldn't take too much space in case it will be printed on biros and small stuff. This would be too much: https://fullfeatherphotography.com/…ogo-01.png
If you have questions before starting, feel free to ask me anything :)