We are a grooming company for men.
While we started as a beard grooming company, we are branching out into other areas of men's grooming and style.
Our overarching goal is to help men become more successful, but increasing their confidence and attractiveness.
Our products help men look and therefore feel better, which helps them perform at their best.
Current and future products include:
Beard growth supplement
Our customers are more likely to be:
25-34 years old (with about half the amount of 35-44 year old customers)
Affluent, or on their way to becoming affluent
Married or in a relationship
From big cities
Credit card users (almost never use cash)
Looking to buy luxury and premium sedans, SUVs, and hybrid vehicles
White collar workers
Bearded, with .5 to 2 inch beards
We have many other customers, too, but this is our target, and this is who mostly buys from us. We want to appeal to them, because they are a good "anchor"...as they go, the people who aspire to be like them go. So if they buy our product, people who want to be like them will buy our products.