Terrific design both in the winning one and the many others submitted by this designer. Great work all around.
How Lensvision started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
PLEASE READ THE BRIEFING: SEE ATTACHED FILE.
Lensvision is one of the leading providers of contact lenses in Switzerland. We used to be an "internet only" player and will expand our offer with selected partner opticians offering their professional service and consultation on-site in their stores. At the same moment we will keep the advantages of e-commerce such as convenience and favourable prices. At the end we are becomming omnichannel which means that we provide to our customers different ways to get in contact with us:
1) Online Plattform (Desktop, Mobile, Tablet, Chat): http://www.lensvision.ch
3) Partner Opticians in Switzerland: they provide the services needed and consultation in connection with contact lenses
Our target group is between 25-40. 55% are female, 45% male. They lead an active lifestyle and are style oriented. At the same time they value professionalism and good service, particularly when buying contact lenses as the security and health of their eyes is concerned.
What industry do you think your business is most related to?
Cosmetics & Beauty
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Pinks: Intimacy, love, calm and nurture.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards