Sparq is an innovation incubator, aspiring to be an entity developing products and intellectual property, marketing its own portfolio of brands and intellectual property as well as providing the same service for other blue chip companies and brands. We specialize in creating transformational new products, brands and inventing new business models. We like to think we are agents of deviance and strive to help others take a measurable step away from the norm. Sparq operates on a progressive and entrepreneurial business model fusing art, science, entertainment marketing and genius design from inception of an idea to creation of a brand to marketing a product. We are experts in attracting the masses to products, infusing entertainment marketing to communication campaigns wisely, inventing new products and creating new markets.
Sparq operates in a business to business environment mainly in relations with marketing departments, creatives, brand people, strategists and the like.
Our name Sparq stands for the internal creative combustion, the a-ha moment, the epiphany, the sparkle in the eye, the ripple in the pond, the scary idea that leads to the big idea, the innovation and change in the convention. Please feel free to explore different color combinations if you see fit for the brief. We very much cherish the originality of the design so please do not submit clichés; our logo should stand out as should our ideas.