Ed at Felix got their new logo design by running a design contest:
TyreFox, a new automotive eCommerce venture, is looking for a great logo!
Check out Ed at Felix's Logo design contest…
TyreFox allows consumers in the United Arab Emirates to browse and purchase a wide selection of car tyres online. There's nothing sexy about car tyres and most people consider purchasing new tyres for their car to be a hassle and an inconvenience. I'm trying to make the experience more pleasurable for people by injecting a little bit of good design, honesty and convenience into the experience. My target audience consists primarily of men (~80%) and the largest age group is by far the 25-34 segment (~50%), with the second largest being the 35-44 segment (~25%). 1/3 of my customers are not sure what they're looking for and want to be presented with options. Another 1/3 of my customers are price sensitive and are looking for the best prices. As such my branding needs to reflect trust and transparency. People come to my website because they're looking for 3 things: - A convenient, hassle free tyre shopping experience - Transparency of pricing and service - A trustworthy, friendly source of information and advice
Other color requirements
I don't want to limit you to specific colours too much but please explore logo colours to reflect the following themes, in no particular order: - knowledge, trust, honesty and clarity - luxury, convenience - Energy, speed Please feel free to make your own colour suggestions as well since you know your stuff better than I do!
It all began with a design brief.
Designers across the globe delivered design magic.
Ed at Felix collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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