We are targeting a niche group of millennials, who no longer accept the taboos, associated with Period products - Brand to be Edgy, Fun, humorous.
Moody Cow or MoodyCow
Moody Cow or MoodyCow provides subscription feminine hygiene supplies to US-based women.
We are NOT calling women on their period moody cows.
Moody Cow is a fun, hip, female millennial-focused company that delivers the period products they need when they need them. Moody Cow is reliable and trustworthy. Moody Cow isn't afraid to talk about what a pain-in-ovaries the period is.
Moody Cow also celebrates the strength, vibrancy, and resilience of women. Moody Cow is not an activist brand. Moody Cow is that BFF who makes you laugh when you want to cry and always has a "spare" Midol/tampon/panty liner in her bag.
Millennial women (most likely urban) who have style, budding sophistication, and class, but aren't shy about words like vagina, period, menstruation, ovaries and other sexual reproduction terms. Women who love to laugh, crack hilarious jokes, watch stupid slapstick movies, yet they are savvy consumers who like convenience.
They subscribe to Stitch Fix or Nordstrom Trunk or they would like to.
PLEASE PROVIDE THE DESIGNS FIRST IN BLACK & WHITE, THEN PROVIDE POSSIBLE COLOR PALETTES.
Please specify recommended primary, secondary and accent & CTA colors. This is an eCommerce brand, think about how these colors will tell a story without words.
Millennials still want to be fashionable. Pantone's 2019 color of the year is appealing: Living Coral.
Or something with pop & contrast:
Or we would also consider a more traditional millennial palette:
Our desired look and feel:
Is intelligent, yet funky and bold. FUN! Minimal noise, but with an unexpected artistic flare. The design should help emote our brand bio.
Please provide recommended fonts for logo and tagline, if possible.
Our timeline & expectations
We would like to review B&W sketches in the next 5-7 days. We would like to review up to 5 options, but single design submissions via 99 designs are ok. More options would be a plus. We expect to work through up to three rounds of revision, plus color selection.