What would the logo look like if Arne Jacobsen had a PR agency?
We’re looking for a simple yet elegant logo for our new company name.
Propr is a PR- and communications agency, which helps its clients develop communication strategies and generally increase their visibility in the media. We have in house competences to support all parts of the process – ranging from strategy development and advice to developing and executing the right media plan to generate excellent results for all clients.
Propr works primarily with top management and communication officers in large and medium size companies as well as the public sector.
We really want to be prop(e)r! We’re doing responsible PR and we work for companies who want to improve the world with great innovation or healthy/quality products. We love companies that are dedicated to CSR and who puts an effort into securing a clean and sustainable environment. Beside choosing customers with prop(e)r values we ’do the talk’ ourselves by only using electricity from windmills, cutting paper loss to a minimum and having a CO2-neutral homepage.
Last but not least: What we’re really selling is trust. You need to be able to trust your PR-company 100 percent if you want the best and most beneficial relationship - and we are not settling for less.
We love the ‘Birdie’ ‘O’-sign in our current logo. So we really want to keep Birdie as the ’o’ in ‘propr’. We like small letters better than CAPITAL, and we love everything that exudes simplicity and elegance. The name propr is quite edgy for a company like ours so we don’t want to appear too edgy by having a ’noisy’ logo. We love the colours: white, black and red and want a logo that (perhaps with small changes) will work on a black or white background. Even if green might be a natural choice because of our values, we’re not too fond of it. We’re planning on having black business cards, so it’s important to keep the logo …. simple and elegant (yes, repetition does increase understanding :)). To sum it up: How would the logo look if Arne Jacobsen had a PR-agency?
Our clients – present as well as future ones – are our most important assets. They’re usually in the ages between 30 to 50 with an equal share of men and women represented. They are typically managers, executives and leaders and are business oriented. They expect us to deliver the extra skills and time, which they lack in house: Creativity and razor sharp knowledge and understanding of communication and the press. They are generally a quite active bunch that loves things elegant, simple, professional and trustworthy. Trust is – once again – the keyword here.