The digital destination for young people living rurally in Australia. (small font)
Tell us a bit about who you are and the people you reach
Rural Leader Online was established to fill a gap in the media publishing landscape targeted towards young people living rural in Australia. In short, it's an online news/conversation source for 20 somethings. Rural Australia has an image problem, there is a mass exodus of young people out of rural areas. This website was launched to change that. We'll deliver insights and news from a leader’s perspective, so we must visually appeal to young people. We intend to foster a conversation, to find and tell positive stories about rural Australia and to discuss issues affecting our readership – stories of leadership, renewal, self-development, ideas and community is a big part of our brief.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am seeking a logo that is trendy/fresh, in that it appeals to young rural people (16-30), however, still is of a news header style so that it has credibility. The logo will need to span (10cm) of the header of the website. I'd love to see a magazine clipping font used, as seen in the attached sample logo (paste magazine.com), however, much fresher and using the colours used in the custom menu (bright) on this website - http://www.mamamia.com.au/ . If possible, you could work in the idea of 'connectivity', 'speech bubbles', 'engagement' , think fresh and positive, while being smart in design. FYI - A designer is currently changing the menu design to bright colours, including orange, and changing the overall colour scheme from red to orange.