We are a Makeup Brand in the Australian market, and have a full range of makeup available for online purchases, as well as via our Makeup Parties and Workshops. We teach women how to apply their own makeup. We are competing with Napoleon, MAC, NARS, and every other brand of makeup you can think of!
Our brand is very much an elegant, high-end, premium, luxe and professional one, with a full range of makeup products available.
But we are also FUN, entertaining, and a bit cheeky.
These products are going to form part of a new product launch – the ‘Iridescence Range’ of makeup by Iridis – which is all about glowy-ness, radiance, luminosity, and youthfulness. (capitalising on the trend of “highlighting” and “strobing”)
Our target market are intelligent women in their 20s-50s who just need a bit of help with their makeup and we teach them how to use our products.
We do not want anything cheesy, childish or immature. Our target market are discerning consumers and the design must compete with the other top makeup brands.