How dan 21 started their other business or advertising journey
Who are you known as?
Aberhart Ag Solutions/Bio-Cycle Solutions
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Aberhart Ag Solutions is the exclusive distributor for Bio-Cycle's environmentally friendly elemental sulphur nutrient solution "Bio-Sul Premium Plus" in the provinces of Saskatchewan and Manitoba. Sulphur is one of the main four macronutrients required in production of crops, so our main target audience is large agricultural producers. "Bio-Sul Premium Plus" elemental sulphur is 20 to 50% less than sulphur produces through conventional manufacturing, lasts 4 to 5 years, and eliminates the need to use lower analysis bulky fertilizers. This product is the result of blending pure elemental sulphur- which is a byproduct of the oil and gas industry, and compost- which is produced from the grocery waste from cities. Rather than this product going to a landfill and creating harmful greenhouse gases, the composting process produces organic matter and reduces greenhouses gases, and allows us to utilize the elemental sulphur without intensive manufacturing processes. We are essentially taking a tomato that's thrown out the back of the grocery store, depackaging it, composting it, and blending it with elemental sulphur, which then gets spread on farmer's fields to produce more food. While the sustainability story is an important one, for farmers the messaging is more about savings and logistics. We want to showcase the machinery that is used to spread the fertilizer, and the three main selling points/features/benefits, as well as potentially incorporating the sustainability story.
What inspires you and how do you envision the design for your business?
We are looking for simplicity, and something eye catching to draw the trade show goers into the booth. We would like to have:
-one central image
-equally showcase our logo "Aberhart Ag Solutions", as well as the manufacturer of the product "Bio-Cycle".
-the product name
-include the following three key points
As well as the secondary tag line
"Give your crops all of the sulphur they'll ever need. All of the time."
There is also potentially room to add on the periphery the cycle of manufacturing as illustrated by an image that I will upload, however we don't want the backdrop to become too busy.
I will upload the necessary files, as well as some examples of popups that we had produced.