Mall Ad for University in California

Stanbridge University

A vocational university in Irvine, California with about 1,000 students. We have programs in Nursing, Occupational Therapy, Physical Therapy and Vet Tech. This ad specifically focuses on our nursing program.
Our branding for the nursing school is corporate, professional, neat, simplistic and bold colors (on our mall ads at least) to gather attention. The models and stock images we use are neat, marketing ready (any race works) and clearly dressed in nursing scrubs. Aged 18-24.

We’re looking for a mall ad (likely will go on the back of a directory) at our nearby malls. We’re looking to advertise to women aged 18-24 that might be considering nursing but could use a push in their career decision.

Not only are we looking for a graphic designer but someone who can help with brand development. Our taglines on current other ads (like mail flyers) are Bring Hope and Love Work. So on the current one its straight forward: Train to be a Nurse. But we want you to design something new to update! 

We need someone who can give us this graphic but fresh and updated. New slogan. New stock image. New anything you see fit. Our colors are the blue you see on our logo. They previously went with the orange color to capture the audience attention. Something bright to catch attention is still an element they want to keep, doesn’t have to be orange.

We will attach the ad we currently have and need updated below.