I am in the initial stages of launching a small card line geared toward a target audience of professional women and work-at-home moms. The goal of the card line is to connect mothers, daughters, sisters, girlfriends, co-workers, etc, through mutually shared humor, support, honesty and our love of shoes! For this series- Red Shoes- I am using the shoes as the symbol for confidence, strength, fun, courage and not a little self-indulgence ("me" time). I want the image to be sassy, but smart; sexy with class; bold, but not brash. I am not including taglines. I just want to see the illustrations.
Think of these shoes as the contemporary version of Dorothy's red slippers in the Wizard of Oz. They represent our hopes of finding and living our biggest and best life...without fear, without doubt, without compromise. Not an easy road, so the shoes we use to walk it might as well be worth the journey in and of themselves.