James.latsch got their new postcard, flyer or print by running a design contest:
Design a 2-sided mailer for Incept to send to prospective clients.
Check out James.latsch's Postcard, flyer or print contest…
Incept is a conversational marketing firm that specializes in developing and strengthening relationships with your current and potential customers on your behalf.
What's your vision?
We would like a 2-sided mailer piece to send either as first contact to prospective clients in the SaaS (software as a service, companies like eventbrite, rackspace, etc.) industry, or as a follow-up to a phone conversation. We're not necesarilly trying to convert to a sale at this point, but creating enough interest to lead to further conversations. Initial idea for front side: 1) Opening line stating why they received the mailer. Our mission is "to have productive conversations that drive meaningful results"; doesn't need to be this verbatim, but something along those lines that tells them directly that we want to talk. 2) WHY? At Incept, we believe every interaction with a current or potential customer has a long lasting impact on their relationship with your brand. 3) WHAT? Through millions of conversations on behalf of software companies, we’ve developed a system to ensure the highest possible percentage strengthen relationships with your customers. 4) HOW? We use a process called InceptListen and InceptLead (good information at http://www.inceptresults.com/listen.php, lays out the premise behind the entire mailer). Initial idea for back side: Essentially an explanation of our specific product offerings. We want to show the conversational wheel (image attached), with the different conversation types that are shown within the wheel laid out somehow. Product offerings for each type: ACQUIRE Lead Generation for Your Inside Sales Force Lead Generation for Your Outside Sales Force Full-Cycle Sales Sales Conversion to Your Direct Marketing Campaigns (Direct Mail/TV, etc) APPRECIATE Thank You Call to New Free Members Thank You Call to New Paying Members Anniversary Calls Social media recognition/ Retweet RETAIN Inbound Customer Save Proactive Customer Engagement to Encourage Usage Customer Support CONVERT Convert Freemium to Paying Customers Offer Upgrade Service to Active Satsified Customers RE-ACTIVATE Re-engage previous customers Collections
Two crucial background sources: Our website - http://www.inceptresults.com/ A quick blog post on metrics for the industry we're targeting (SaaS) - http://blog.kissmetrics.com/5-metrics-for-saas/ One that might be helpful if you want to understand the approach we're taking: http://blog.ted.com/2010/05/04/how_great_leade/
$299 Silver package
Every design category has flexible pricing for all budgets. Postcard, flyer or print starts at €179.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their postcard, flyer or print.
Designers across the globe delivered design magic.
James.latsch collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Top notch designer. We've worked together on many projects and Elsa always comes through with high quality, on time designs. She understands our ideas and makes them better!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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