We are looking for a designer to build upon our campaign concept and turn it into a full page print ad. This campaign will run for up to 1 year and will be repurposed in many different ways. We need the ad you design to include campaign elements that we can take and use on other pieces to carry this theme through the year.
Our campaign has a navigational/GPS theme. The tagline is "Get Results at Every Turn. Drive Dominion." The goal behind this theme is to represent our brand as a portfolio of business solutions that can help a car dealership find the fastest path to more car shoppers. We want this campaign to have a modern/techy feel.
Our business has 4 distinct groups of products within it, each with their own brand color: Equity/CRM (blue), Digital Marketing (orange), DMS (green), and Inventory(red). The print ad that you design needs to include all four product categories. It is important to show that each product fills a specific need in the automotive sphere, while all being pieces of one solution.
A few suggested campaign elements that we have identified for this concept are: road maps, gps systems, turn-by-turn guidance, waypoint markers/pins, etc.