What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
organic Home hair colour that 98.2% natural ingredients. It is vegan friendly and not tested on animals, the ingredients are "Fairtrade".
Target audience women (some men) age 30-70 years . women who want healthier hair, women who care about their health. suitable for people post chemotherapy. sensitive scalps
What inspires you and how do you envision the design for your business?
A poster for inside pharmacy windows to catch peoples eye as they walk past. It needs to lend itself to what it is ie natural, clean, less toxic, friendly to environment. Better for your hair, better for your health. We need people to walk past the window stop and be compelled by the message and the Images in the poster. We want them to re-think the health of their hair and their health generally. we want them to go into the store and ask or buy Naturigin organic hair colour. They need to understand what the poster is about at a glance - not have to try and figure it out. it is about: Organic Hair Colour, Naturigin, Your Health, Less Chemicals.
You might pick a model with very healthy shiny looking hair as the main image. most people are a shade of brown so do not pick a platinium blonde model ! Message that needs to be included is: Do you Care About your Hair ? The only Certified Organic Hair Colour. Go Organic Go Healthy Go Less Chemicals
One of the actual products needs to feature somewhere on the poster - its attached. Also the Logo (attached)
This is a more natural product. Look at the tones and colours - pinks/reds/purples will not work. We need to get the message across and show this as being different to other brands that contain more chemicals - How would a poster portray healthier hair ?