WooYou is looking for product label designs for the containers that we use for our family of products. Want consistency to establish brand but can be flexible so that different product scents/flavors can stand out easily (i.e. use purple for lavender, green for peppermint, blue for calming blend).
Currently feel that previous concepts have no real eye catching factor. Limited due to package size which is why we want to start with this jar label and work our way out to the entire product line to create brand continuity.
**** This initial brief is for the design of an 8 ounce jar of sugar scrub. We intend to work with the winning designer to design a body of labels for our entire product family including lip balms, lotions, bath salts, body/massage oils, and linen sprays.
Complete freedom with fonts and color and design elements. however an attached proposed color palette can be used as guidance. Our preference is to not use to many graphics specific to one scent (as in a lavender branch to represent lavender) since our products will vary greatly and we want the labels to be easily adaptable for each custom blend that is created. We would like to use color to help differentiate a products main component or desired feeling.
Age and gender target: women 20yrs+ looking for herbal/natural/organic body care products