Aya of Brooklyn, LLC is creating a line of womens’ hair care products. The initial product line will consist of 5 products; strengthener, deep conditioner, moisturizer, aromatherapy serum and a scalp cleanser.
SKU’s are not yet available however space should be left for SKU’s for future addition on the back. This product line will be branded Aya of Brooklyn and the logo is attached.
The target audience for the product line is the 25 to 45 year old black female who refrains from using chemicals (such as relaxers, etc) in her hair. Think about the educated, professional woman who wears her hair natural ie afro, twists (out), locs, etc. She is edgy, modern and values an up-scale product that is safe, sustainable and gives back to her community. That is the genre in which Aya of Brooklyn will be positioned. The product line is scheduled to launch in the first half of 2016.
The design is to be edgy, fun(ky), contemporary, modern, Brooklyn-ish