thorley got their new product label by running a design contest:
Create product labels for an All Natural Avocado based skin care company in New Zealand
Check out thorley's Product label contest…
Cosmetics & Beauty
We distribute Avocados across New Zealand and have been developing a large range of Avocado based skin care products.
What's your vision?
We have a developed a range of Avocado based skin care products. We already have a fantastic logo but need the product labels designed. All of our products are natural and we want to portray the organic/natural feel while being professional through the design of our labels. This is the text needed on the small Brown Jar: Lime & May Chang Avocado Hand Cream This label wraps around the jar and is 35mm high x 160mm width. This decadent hand cream was specially formulated to utilise the incredible rejuvenating properties of the nutrient-rich avocado oil. It is blended with apricot kernel oil and aloe vera gel to give your hands a silky, smooth finish. The addition of Rosehip oil and Shea butter further hydrates and replenishes skin. The delightful citrus infusion of lime and May Chang leaves your hands feeling tantalising fresh and clean. Ingredients: Water (Aqua), Virgin New Zealand Avocado Oil (Persea Gratissima),Organic Shea Butter (Butyrospermum Parkii),Natural Aloe Vera Gel (Aloe Barbadensis), Organic Glycerine, Glyceryl Stearate, Organic Apricot Kernel Oil (Prunus Armeniaca), Stearic Acid, Fractioned Coconut Oil (Capric/caprylic Triglyceride), Cetearyl Alcohol, Natural Rosehip Oil (Rosa Canina), Natural Vitamin E (Alpha Tocopherol), Virgin Wheat Germ Oil (Triticum Vulgare), Essential Oils Of Lime (Citrus Aurantifolia) & May Chang (Litsea Cubeba), Xanthan Gum, Allantoin, Geogard 221 (Benzyl Alcohol & Dehydroacetic Acid). This is the text needed on the Larger Pump bottle with large spout: Pink Grapefruit & Ylang Ylang Avocado Body Lotion This label consists of 2 labels. A front and a back. The front is 78mm width x 61mm high and the back is 55mm width x 61mm high. This lush body lotion was specially formulated to utilise the incredible rejuvenating properties of the nutrient-rich avocado oil. The addition of camellia oil and kokum butter work to restore and replenish dry skin while retaining a smooth non-greasy finish, making it ideal for everyday use. The unique blend of pink grapefruit and ylang-ylang creates a fresh uplifting aroma designed to elevate both your mood and skin. Ingredients: Water (Aqua), Virgin Avocado Oil (Persea Gratissima),Natural Aloe Vera Gel (Aloe Barbadensisi),Organic Glycerine, Organic Camellia Oil (Camellia Oleifera), Fractioned Coconut Oil (Capric/caprylic Triglyceride), Glyceryl Stearate, Kokum Butter (Garcinia Indica), Organic Jojoba Oil (Simmondsia Chinensis), Stearic Acid, Cetearyl Alcohol, Natural Vitamin E (Alpha Tocopherol),Organic Evening Primrose Oil (Oenothera Biennis), Essential Oils of Pink Grapefruit (Citrus Paradisi) & Ylang Ylang (Cananga Odorata), Allantoin, Geogard 221 (Benzyl Alcohol & Dehydroacetic Acid). This is the text needed on small pump bottle: Rose geranium & Rasberry seed Avocado Face Oil This label wraps around the jar and is 51mm high x 119mm length We do not yet have the description for this product so use the text below as a placeholder until we have the final. It will be a similar length This lush body lotion was specially formulated to utilise the incredible rejuvenating properties of the nutrient-rich avocado oil. The addition of camellia oil works to restore and replenish dry skin while retaining a smooth non-greasy finish, making it ideal for everyday use. On the back of each we need: Our address: By the Woodland Press, for The Avo Tree. Wright Road, Katikati, NZ We also want our website: www.theavotree.co.nz We need a section that says: "Directions for use: Apply daily to body for all day hydration. Avoid contact with eyes. External use only. " (This will change for some but will pretty much stay the same). We also need the recycling symbol and the cosmetic shelf life symbol. See both in the attatched images
We really like the idea of using illustrations (water color), Drawing on a single ingredient in the product and portraying that through a motif. eg: Lime and May chang Hand Cream, Having a watercolour illustration of the May Chang flower. etc. Changing for each product. We can source an artist for these illustrations but would prefer a designer who can create them by hand. We want the design layout to stay similar for each product and the illustration to be the only change. We want the design to be simple and uncluttered but remain warm and soft.
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
thorley collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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