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How mahmud.johnson1 started their product label journey
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Cosmetics & Beauty
JPL Consumer, Inc.
Kernel Fresh Moisturizing Oil
Description of the product
Kernel Fresh Moisturizing Oil is made of organic, cold-pressed palm kernel oil. It serves as an excellent hair and body moisturizer, and and a restorative/ healing oil for the skin.
Description of the product target audience
Kernel Fresh is targeted toward urban middle-class African consumers, and Africans/ African-Americans in the Diaspora.
We would like to design a sticker label for the bottles. The oil comes in two varieties: Fragranced Oil and Fragrance-Free Oil. The labels should have a slight variation so that customers can distinguish between the two.
I'm attaching more details in the copy file.
This product has been on the market for more than 2 years now. However, the current packaging looks quite busy and amateurish. We would like to upgrade the packaging to make it more clean, sleek and sophisticated. We're attaching the current packaging here for reference. We're attaching a pictures a few products from SheaMoisture, a brand whose packaging really inspires us. You can visit their website at http://www.sheamoisture.com to see more of their products and packaging. Another brand that inspires us is Carol's Daughter (https://www.carolsdaughter.com/). We've attached a picture of one of their oils here for inspiration as well.