We want to design the label for our new organic mint toothpaste (front and back of the toothpaste tube). It's a high-quality, natural toothpaste, with pure organic ingredients.
We'd like to create a clean, minimalistic design, that stresses the clean, organic ingredients and the lack of all the common dangerous and controversial toothpaste ingredients (like fluoride, SLS, artificial sweeteners, etc). The main benefits and value for the consumer of the product would be the clean, organic, healthy ingredients and the lack of potentially dangerous ones.
We'd like the design to have a premium, high-quality feel, which reflects the overall values of our brand (premium quality, natural ingredients, health-promoting products, beautiful design, etc).
On the front side of the tube we'd like to have the following elements: - our brand (Nano-b) logo (see attached files), the ACO (Australian Certified Organic) logo, a big number "95%+" stressing that the toothpaste has "95%+ Certified Organic Ingredients". You can also add a subtle mint image to indicate the toothpaste has a mint flavour.
It should also say on the front what the product name is - in this case - "Organic Mint Toothpaste"
It should also have some standard information at the bottom for such products such as volume (in this case 75g - 2.6oz) and Made in Australia.
Back side - We'd like to list here some of the dangerous/controversial ingredients that our toothpaste is free of. We are open to your suggestions how to best show it (designwise) - our toothpaste is free of: Fluoride, synthetic chemicals, artificial preservatives, artificial colours, glycerin, sulphates, etc).
Then we can have a short description of the product and its application - e.g. "Cleans and protects your teeth naturally. Pure organic ingredients freshen your breath and maintain healthy teeth and gums". We can finalise the exact copy down the road.
Directions - pretty straightforward for a toothpaste but it must have one short sentence such as "Squeeze onto moistened toothbrush and brush twice a day for at least 2 minutes."
Ingredients (INCI) - list of ingredients
Product related icons (such as recyclability icon, duration after opening icon, etc). We can give you the exact icons down the road, for now you can include room for 3-4 small icons for this.
It should also have volume info (75ml). Company info for the manufacturer - name, address, etc.
Please keep in mind the tube will be white, with matt finish.