kaiya got their new product label by running a design contest:
Design Utopia Farms' Cannabis Flower Packaging
Check out kaiya's Product label contest…
Utopia Farms is an award winning cannabis company specializing in artisan flowers, refined extracts and nutritious edibles. All of our products are SC Labs certified and undergo full-spectrum testing to ensure a consistent and safe product. Utopia’s flowers are exclusively cultivated indoors with natural fertilizers and organic pest management techniques to ensure the purest smoking experience. Our edibles are made with organic and non-gmo ingredients, providing delicious flavor that both elevates and energizes. Utopia Farms’ extracts are cannabinoid- and terpene-rich and purified to under 50 ppm. We believe that healthy products are a result of high quality ingredients, conscious techniques, and a commitment to transparency. This is manifested in our publicly available lab results, which are passed on to patients with every product. We create connoisseur-quality cannabis products targeting individuals throughout California that desire a refined product. Available at a premium price-point, all aspects of our products (especially the packaging) have to be executed perfectly. Our brand is committed to a clean, simple and simple design.
What's your vision?
We are looking for a well-designed label for our flower/buds to be distributed in. They have won numerous awards (High Times, 710 Cup, Chalice Cup) and sought after for their extremely high potencies and quality. Our products consistently test at the highest potency percentages available in stores and are grown and cured to appear beautiful in all aspects. Sold as the most expensive cannabis flowers available in CA dispensaries, we need our packaging to reflect the quality of the brand. They will be packaged in clear glass jars and we desire a product design that is simple, direct and clean. We will be starting with only packaging one strain (Chiquita Banana) but are looking for a design that is easily converted to other strains. design layout goals: simple, direct, clean, professional design peeves: clutter, pretentiousness, trendiness, too much color, complicated text keywords: safe, transparent, connoisseur, cannabinoid- & terpene-rich required text: utopia farms, award-winning (unless it’s a trophy photo) Share 5 adjective or words that best describe your company. -committed to quality -transparency -innovative -safe -conscious What are your top 3-5 values -commitment to providing top-quality reputable products -operating in a way that benefits our consumers, our employees, the environment, community and industry -using natural ingredients and hard work to create great products -transparency with regards to product attributes and process -safe products and production processes What is unique about your company? commitment to transparent testing, natural/wholesome/conscious ingredients and connoisseur quality products What differentiates you from your competitors? commitment to transparent testing, natural/wholesome/conscious ingredients and connoisseur quality products How do you want customers, retailers and prospective partners to perceive your brand? clean, safe, connoisseur-quality, conscious, organic, environmentally-friendly, forward thinking Are there specific colors that you feel resonate with your company? black, white, green, silver, gold Do you have any specific design dislikes that you want to be noted? clutter, pretentiousness, trendiness, too much color, complicated What is the precise business objective that you would like your branding/marketing program to achieve? depict our company as organized, innovative, high quality, and conscious What gender is your target customer? Male Female 50/50 split male/female What age range is your target customer? 18-30 Please describe the values of your target customer. What do they value in a purchasing decision? quality, safety, trendiness, company morality Where else does your target customer shop? boutique clothing stores, high-end tech retailers, health food stores, trendy restaurants Share 5 adjective or words that best describe your ideal customer. hip, conscious, quality-driven, health-oriented, outdoorsy
look at @utopia_farms on instagram to better understand the company and some of our branding
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kaiya collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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