Ripple Effect got their new product label by running a design contest:
Farm to Cup Coffee Label!
Check out Ripple Effect's Product label contest…
Food & Drink
Buena Vista Roastery
Farm to Cup Series Label
Description of the product
We roast coffee at 8000ft in the mountains of Colorado. We have roasted organic and fair trade coffee since 1998 and pride ourselves on offering incredible and consistent product for our customers.
Description of the product target audience
We sell our coffee all across the US. This new Farm to Cup series will target those who will pay a bit more for a coffee that directly serves the communities and farmers who grow the beans. Those who value products with intention and purpose.
A new label for our Farm to Cup coffee series. We are creating a Farm to Cup coffee series where we work directly with the coffee farmers and share their stories and wonderful coffee beans. These coffees will be more expensive and we want a new label for them that honors the fincas and communities where the coffee is grown. I have attached our current generic label that we currently use. The Farm to Cup label can use elements of this label, or be it's own unique design - as long as it incorporates the organic logo and our BV Roastery logo, and the name Farm to Cup. We are looking for creative ideas that visually bring the coffee drinker back to the farm and the people where it was grown.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Ripple Effect collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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