Bodega Frank got their new product label by running a design contest:
Label for Liqueur for Mallorca winery with exclusive wine club
Check out Bodega Frank's Product label contest…
Food & Drink
Other color requirements
Shining silver or gold are preferred
Description of the product
Product Digestifs like Ramazotti or Averna (italians) or Jägermeister (German) are really popular and main competitors for our liqueur. Maruccia will be higher priced (about 30%) and bottle as label should show exclusivity and difference. Bottle cap will be cork with corresponding color in glossy silver or gold (see for example http://www.glassland.de/produkte/verschlusse-2/). To see how it looks like there should be a revenue stamp be integrated. Unique selling proposition of the liqueur will be its aroma and flavor which is based on natural herbs from the island Mallorca as well as natural oranges. Viscosity is more liquid than competitors and it does have substantially less sugar. Idea is "to present Mallorca in a bottle" Claim should be "The spirit of Mallorca" and Mallorca has to be highlighted because this is what makes us unique. Product is not industrial like those of competitors but handmade and with an watchful eye on ingredients as it is the case with our wines. Business Bodega Maruccia (maruccia.com) is a boutique winery in Spain/Mallorca and runs an exclusive wine club. The winery is producing high quality wines at high prices to club members and top restaurants and numbers of wines are limited. Many Michelin stars restaurants appreciate our wines and have them on their wine list. Members are selected by a board and have to pay a yearly fee
Description of the product target audience
Target group After dinner digestifs are especially popular to most German and English but not only. So far no destillery in Mallorca offers a liqueur like this. They are mainly focused on aniseed based ones (called herbas). Main Target Group are males as well as females between 30 and 65+
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Bodega Frank collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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